WELL APPOINTED HOUSE LAUNCHES NEW GIFT REGISTRY WITH UNIQUE PARTIAL PURCHASE FEATURE.

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BUSINESS, FASHION, LIFESTYLE, TECHNOLOGY EDITORS

WELL APPOINTED HOUSE LAUNCHES NEW GIFT REGISTRY WITH UNIQUE PARTIAL PURCHASE FEATURE.

New York, NY, January 27, 2002. The Well Appointed House (www.WellAppointedHouse.com), the premier source for home décor and accessories, today launches a new gift registry service designed to simplify gift giving and allow gift givers to easily share the cost of expensive gifts. (See demo registry at http://www.felicite.com/registry.cfm?demowah-6530)

A registry can be set up from The Well Appointed House's website using convenient add-to-registry buttons. Gifts can then be purchased directly from the registry on-line. The registry is automatically updated after each purchase to avoid duplicate gifts and can be used for a variety of occasions, from weddings and baby showers to birthdays or housewarming parties.

Unlike conventional gift registries, a unique Partial Purchase feature (patent pending) allows gift givers to make a partial contribution towards any gift. This way, the cost of expensive gifts can be easily shared. The system keeps track of contributions and updates the outstanding balance in real-time.

"Traditionally a gift registry was limited to gifts in the $50 to $100 range because that was what gift givers usually spent," says Melissa Hawks, Owner. " With Partial Purchase, you can register something nice for the house, such as our $1,300 coffee table, and have your friends share the cost. Group gifts have been around a long time, but this system makes it really convenient."

The gift registry also contains many other useful features such as an on-line photo album, RSVP service, E-notification system and free announcement page. For example, you can use the E-Notification system to let your friends know about your registry; post a picture in the on-line photo album to share with friends; use the on-line RSVP system to simplify the RSVP process. To maintain privacy, each registry can be protected with an optional guest password.

The Well Appointed House chose Felicite.com (http://www.felicite.com), to develop and operate its gift registry system. Felicite.com is a leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be quickly integrated with a merchant's retail store, web site or mail order operations, and is the only system with the Partial Purchase feature.

"We liked the extra features offered by the Felicite.com system, such as Partial Purchase and photo album. The easy to use interface makes the gift registry process more convenient for our customers. Their system is also integrates easily with the Yahoo store platform by means of a custom template," says Melissa Hawks.

The Well Appointed House was founded in early 2002 by Melissa Hawks, a Manhattan based advertising executive, to sell unique wedding day accessories. It has since expanded to gifts and décor for every room in the house. Its web site can be found at http://www.WellAppointedhouse.com





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